At the beginning of December, Google officially confirmed via Twitter that there is a new algorithm core update called "December Update". Later
Google speaks HTTP/2 from November 2020
Back in September, Google announced it in the official Google Webmaster Central Blog: Starting in November 2020, Google will start crawling websites
Mobile First index: Only from March 2021 for all websites
Update on the Mobile First Index: FromSeptember 2020 March 2021, it will get serious for websites that are not yet mobile-ready.From then on, Google
Shoploop: Google’s new experiment
Google is experimenting once again: It's about the video shopping platform Shoploop, where products can be discovered, rated and purchased.The app is
What is Performance Marketing?
Performance Marketing? What does it actually mean, how does it differ from "normal" online marketing and is there a
User Experience or: Core Web Vitals
That websites should be user-friendly is nothing new. Fantastic user experience has long been counted as THE most important website metric, and we all
Local SEO Guide: How To
Why local search engine optimization? If we look at the statistics of the last few years, we see an increase in local searches. While 15% of all
Google Shopping becomes free again?
For a few days now, this news has been spreading like wildfire: "Google Shopping will be free for everyone". The trigger was a postby Bill Ready
Corona’s Impact on Traffic & User Engagement at Hotels
Hotels are one of the industries most affected by the current Corona crisis. And since the search for a hotel often starts with a look in Google and