Improved iOS14.5+ conversions measurement through gBraid for ad campaigns Right up front, the new parameter will go live at the end of June 2023.
Glitz, glamour, freedom of the press – Hello Performance at the Federal Press Ball 2023
The Hotel Adlon in Berlin is a truly special place that offers its guests luxury and comfort in a breathtaking setting. Since its founding in 1907,
5 Essential Online Marketing Tools
In the online marketing field, certain tools and programs are indispensable for everyday work. Without them, you would be downright lost. Whether it's
User-Generated Content (UGC)
User-generated content is a great method used to persuade people visiting your website to purchase your products or services. Currently, the consumers
Google Core Update in March 2023
On 15 March, Google officially announced a new Google Core Update. These updates are also called "fundamental updates". Past Core Updates often
Social Ads News: TikTok, Pinterest, Twitter und Co.
We present the news updates from the various social networks from February 2023. From AI-driven campaign performance to new monetization options
ChatGPT: Morals & Ethics
Everywhere we read and hear about ChatGPT right now. It is virtually impossible to avoid this topic. We describe it with words like "new",
Instagram in 2022
At the very beginning, Instagram was a platform where you could share and see posts (mostly pictures) in chronological order – meaning at the top of
5 creative examples for your next product campaign
Thanks to targeted product marketing, Webflow was able to prevail over competitors such as Wix and Squarespace in the market for no-code websites and