We present the news updates from the various social networks from February 2023. From AI-driven campaign performance to new monetization options
ChatGPT: Morals & Ethics
Everywhere we read and hear about ChatGPT right now. It is virtually impossible to avoid this topic. We describe it with words like "new",
Instagram in 2022
At the very beginning, Instagram was a platform where you could share and see posts (mostly pictures) in chronological order – meaning at the top of
5 creative examples for your next product campaign
Thanks to targeted product marketing, Webflow was able to prevail over competitors such as Wix and Squarespace in the market for no-code websites and
Content marketing as the focus of the modern customer journey
In the post-pandemic world, content and customer journeys are more important than ever for businesses. While many companies are finding ways to
Negative keywords for a positive effect?
Negative keywords for a positive effect? It is a truly humbling moment when you realise that not everyone has a use for the product you put your
Google Ads: Performance Max campaigns replace Smart Shopping and local campaigns
At the end of Q3 2022, Google will automatically transform all Smart Shopping and all local campaigns into Pmax campaigns. As early as April,
No more Google Universal Analytics? – Radical conversion to GA4
Google has announced that as of 01 July 2023, no new data will be processed in the standard properties. What does this mean for your website and what
Direct Traffic in Google Analytics
Have you ever questioned where the "direct hits" in your Analytics account come from or what exactly that actually means? Many assume it is simply
