Year 2020 has showed the world that everything can change very promptly. With SEO it is not different, new trends and understandings appear
SEO Share of Voice (SOV)
Admittedly: A few weeks ago I really noticed the term "Share of Voice" for the first time and dealt with it. And that's because we received a request
How Google plays out search results and applies ranking signals
Have you always wondered how Google goes about displaying its search results? How many steps there are between user input and the web results actually
User Experience or: Core Web Vitals
Digital Marketing Trends in 2021
1. Personalization For the past few years customers became more concerned about their privacy on the internet. However, most of the consumers will
Local landing pages should not be loaded with unnecessary information
John Mueller explained in Google Search Central SEO Office Hours on Dec. 4 that websites with many local landing pages that are enriched by
Core Web Vitals: Clear URL structures should help Google with grouping
In our July blog post, we already covered Core Web Vitalsand why they are important as of May. Now there is new information, which should make it
Current SEO trends you should have on your checklist in 2021
Google Search #2020: John Mueller shares new key insights on what could change for SEOs at Google in 2021 On SMX Tuesday, it was that time again:
Google Core update confirmed in December
At the beginning of December, Google officially confirmed via Twitter that there is a new algorithm core update called "December Update". Later