Branding: Fully booked speaker event

Challenge:

Targeting and attracting attention within a relevant target group to book tickets for an event without prior contact.

Solution:

Search and display, as well as social media with a very personal approach, plus conversion rate optimization on the landing page. (Seminar registration)

Result:

The seminar was completely sold out within 3 months with about 200 participants.

In detail:

Kerstin Hardt is an expert in mental training, stress prevention, nutrition and exercise and is one of the top100 speakers in Germany. (Speakers Excellence) Her clients include DAX companies, large and renowned law firms as well as top managers from international business and politics.

Since “Energize your life” was a completely new seminar, it was necessary to promote the seminar and make it generally known within the relevant target group. The challenge was to create an emotional connection online between the interested party and the person “Kerstin Hardt”, so that the latter would ultimately make a real registration for the seminar.

To do this, we firstly intercepted the existing interest in similar seminars via Google Search and created the personal connection with images and videos in social media channels. In the customer journey itself, we optimized all relevant lead forms and the landing page itself to achieve the highest possible interest while keeping the bounce rate low.

Before the end of the campaign period, the seminar was sold out.

And because we also have very personal contact with most of our customers, we also went to the seminar on site and saw for ourselves. It was an incredibly positive and nice event, where all chairs were occupied.

And that’s why we are happy to promote the next event together again.

Do you also have an event or are you generally interested in our services? Feel free to contact us and we’ll see what we can do for you ????