As an agency for online marketing in the hotel industry, we offer individual strategies especially for the hotel industry. Here you can see an example or our case study of how we have continuously improved the marketing for Hotel Concorde over the years.
Target: Steigerung der Bekanntheit und Gewinnung von weiteren Geschäftskunden und Touristen in der Region über die eigene Website – auch, um die Provisionszahlungen über Drittanbieter wie zum Beispiel booking.com zu senken.
Matching the name of another hotel in Frankfurt am Main.
Solution: A website relaunch, a new tracking concept, placement of Google Ads and Facebook Ads, and creative promotions at the hotel. In short: The all-round package for hotel marketing.
Result: In 3 consecutive years, booking requests increased first by 59%, then 63% and again by 52% compared to the previous year. This ensured an ever-increasing occupancy rate at the hotel.
In detail: Hotel Concorde is a 5th generation hotel in Bad Soden, near Frankfurt am Main, that has been privately run as a family since 1908. The hotel has a total of 113 rooms.
As a trade fair city, Frankfurt is a magnet for business customers and tourists, and is therefore a major annual attraction for domestic and foreign guests seeking overnight accommodations. There are 274 hotel establishments in Frankfurt alone (as of September 2019), not including surrounding hotels on the outskirts of Frankfurt. In addition to the overall goal of becoming more visible in the region, the goal was also to increase hotel booking inquiries.
The solution in this case was in mix of website relaunch, an extensive tracking concept and targeting via various campaigns in Google Ads and Facebook, alongside some creative ideas in the hotel itself. All in combination ensured that room occupancy reached new highs every year thanks to online marketing and the other measures.
Thanks to a great collaboration, also trying new ideas together and going different ways, we are happy to have been able to help make it such a beautiful success story.
Do you also have a hotel and need online marketing? Feel free to contact us and we’ll see what we can do for you!