Challenge:
Since it is fundamentally expensive to advertise in the financial sector, the goal was to reach investors at akteptable click rates in the American market.
Solution:
Advertised in parallel on multiple paid media channels such as Google Ads, Bing, Facebook, Verizon Media and major native ads networks. To make the success of the campaign more tangible in addition to CPC, we expanded the tracking and developed additional metrics to make the success of the campaign more measurable.
Result:
In the course of the optimization, the previously high CPCs could be lowered to below 1 EUR in some cases, while at the same time very high interaction rates and growing website events and conversions were achieved. From the actual session duration, the relevant targeting could be read.
In detail:
Together with our client, we have developed successful strategies over several years in various networks to perfect investor targeting, here especially in the American market.
If you are interested in an investor awareness campaign, please feel free to contact us.
