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Hello Performance GmbH – Performance Online Marketing bei Frankfurt

Hello Performance GmbH - Performance Online Marketing bei Frankfurt

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Finance: Investor awareness campaign – interaction rates at 7% on average and CPCs below 1 EUR

3. December 2017 by admin

investor-awareness

Challenge:
Since it is fundamentally expensive to advertise in the financial sector, the goal was to reach investors at akteptable click rates in the American market.

Solution:
Advertised in parallel on multiple paid media channels such as Google Ads, Bing, Facebook, Verizon Media and major native ads networks. To make the success of the campaign more tangible in addition to CPC, we expanded the tracking and developed additional metrics to make the success of the campaign more measurable.

Result:
In the course of the optimization, the previously high CPCs could be lowered to below 1 EUR in some cases, while at the same time very high interaction rates and growing website events and conversions were achieved. From the actual session duration, the relevant targeting could be read.

In detail:

Together with our client, we have developed successful strategies over several years in various networks to perfect investor targeting, here especially in the American market.

If you are interested in an investor awareness campaign, please feel free to contact us.

Still have questions or get started right away?

We look forward to receiving your email or phone call.

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Hello Performance GmbH -
Performance Marketing Agency near Frankfurt

Dreihäusergasse 12
60433 Frankfurt

+49 151 4242 9247
+49 176 416 2000

start@hello-performance.de

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