In the field of search engine optimization, it is common to conduct a so-called audit before starting optimization. First of all, the degree of search engine optimization of a website should be able to be assessed. Among other things, technical and content-related strengths and weaknesses of the website are identified. The aim is to obtain an overview for a structured optimization of the website and to be able to optimize the visibility in a targeted manner.
How does a Website SEO Check work?
It is customary to use a checklist to examine and analyze the existing website. Recommendations for optimization are then formulated on this basis. The procedure is easy to understand: the current ACTUAL state of the website is analyzed according to various criteria that are relevant for search engine optimization – keyword: on-page and off-page measures. Subsequently, the TARGET value must be determined on the basis of the goal to be achieved and the various search engine standards.
Preliminary talks are the key
As a rule, before the start of the SEO audit, a conversation is held with the website owner. In this conversation, questions about the goal, key areas of the website that seem particularly important, previous SEO measures, approaches and expectations regarding the results are discussed.
Once these questions have been answered, the comprehensive analysis of the website can begin.
Areas of SEO Audit
Basically, search engine optimization is divided into different sub-areas. Among other things, in on- and off-page areas and measures. Below that, the areas are divided into segments such as server and infrastructure, indexing and findability and the information architecture.
However, the usability of a website should not be neglected. Because the usability of a website counts just as much as good and value-added content that covers a user’s search intention.
Since the areas of the SEO check can be very extensive, it can also be useful to divide an audit into different areas, such as a content, on-page, off-page or technical SEO audit.
We are your SEO agency in Frankfurt
With our many years of expertise in the SEO field, we can support you comprehensively with an SEO audit. No matter if you just want to discover the potential of your website or if you want to leave your website in our hands for optimization: we are happy to advise you and support you with words and deeds.