Why should my business do Google Ads? (formerly Google AdWords)
The answer is simple. Google has a market share of over 90% in Germany and thus simply the highest reach or a large amount of user data, if you want to (targeted) advertising.
It is possible to advertise with normal text ads or with banners, the so-called display advertising, for example, in the Google advertising network or in YouTube. In addition, there is still the possibility to advertise its products in Google Shopping (so-called Shopping Ads) or alternatively to run app campaigns.
All campaigns are based on the so-called auction model, in which Google calculates the ad position from the quality factor and the cost per click (CPC).
Already too many technical terms? Don’t worry, we will of course explain them during the ongoing collaboration so that you have a common understanding on the subject.
Advertising on Google doesn’t have to be expensive
A registration for a Google Ads account is free, is then billed as soon as the campaigns run either per click or for impressions or views. Thereby, depending on the area, there can be quite different click prices, depending on how much competition is active in this area.
To keep costs from getting out of hand, you can set fixed maximum daily budgets or amounts per month, keeping costs under control at all times. To make it easier to get started, we’ll throw in a Google Ads voucher as well.
This is how we help you
Before we start, the very most important thing is the analysis. What are the competitors doing, which keywords are relevant and what are the likely costs per click, who and where is my target audience and with which targeting can I reach them best? Here we go into great detail in close consultation, because this lays the foundation of the campaign, so to speak.
To ensure that the considerations that were made together beforehand are also verified afterwards, tracking tools such as Google Analytics are used to measure the success of the campaigns and to derive the next steps from this.
Campaign creation and optimization
Then we move on to the creation of the campaigns. The structure is quite classically the campaign level, below that the ad groups and still one level lower the ads and keywords. The structure must be well thought out. Here it is important to consider the corresponding regions and languages and how the campaign clusters should be structured so that the campaigns can be controlled as variably as possible. If possible, we use every ad extension that offers the user added value and, in parallel, makes the ad more eye-catching due to the additional size. (Call extensions, SMS, offers, prices, snippets, etc.)
In order to achieve the best quality factor (high ad positions and low click costs) and lead users to the target in the easiest way, it is recommended in most cases to work with a landing page that contains all relevant data about the advertising campaign, has no distracting elements and is focused on the goal of the campaign. Both the campaign and the landing page should show the added values, be emotional in content if necessary, contain special offers if possible, highlight the unique selling points and perhaps only be available for a limited time. Elements that offer the user an additional incentive to become active.
User interactions can be measured and evaluated at any time, for example on bounce rates, dwell time, scroll rates or which elements on the landing page were clicked.
The results of the campaign are automatically displayed in a Google Data Studio dashboard and can be viewed daily. From this, further action is taken. To ensure that the campaigns do not get out of hand, alerts are installed to warn in case of emergency if certain campaign parameters are exceeded or not met.
Advertising at Google Ads makes sense!
On the one hand, you can make your brand known as a new company regionally, in Germany or even international very easily and quickly. On the other hand, you can very easily bring the right users to your site, who then make inquiries or buy products. Thanks to the numbers, it is then very easy to measure which campaigns are successful and which campaigns still need to be optimized in order to successfully improve your business figures in the end. Through optimization, one can work specifically on more inquiries, higher sales, better conversion costs or a good return of investment.
Where do I find the Google Ads invoice?
One more tip to finish off with:
Since we are always asked where to find the Google Ads invoice for tax reasons, here is a little guide to it. In the first step, simply log into the account and then click on the wrench in the upper area. There go to the “Billing overview” and then select “Transactions” on the left. Here you can now see, depending on the period, the invoice documents that were generated in the individual months and can simply download them. Attention, the invoice are usually not directly available on 01 of the month, but appear quite promptly at the beginning of the month.