Since we started small ourselves and have many clients in this area, we know very well how difficult the initial phase is. Unless you have access to an existing network of contacts, you need to raise your profile as well as generate contact requests and sales. And any costs in the start-up phase are carefully considered.
Why performance marketing is important right from the start.
If you don’t do any advertising, you often remain untraceable for potential customers. Online marketing has the great advantage that you can not only generate high coverage at low cost, but the results of the measures can be measured at any time. Thus, you can pragmatically weigh up which measures work and continue to work in this direction.
How can we help your company in the initial phase?
We get the first visibility and attention in the relevant target group very specifically through brand optimization and regional measures.
- Analysis phase
- Brand SEO
- Local SEO
- (regional) Online campaigns
The analysis phase is the starting point of every project, so that we can keep wastage low and implement the targeting in the best possible way. Here we check the appropriate keywords, the target group, the market and the competitors.
In the next step, we optimize your brand via Brand SEO so that it is visibly placed and found. In most cases, you will be searched for via the brand in the beginning, before you are found with your products.
Local SEO subsequently ensures that your website also gains regional importance and that you are found in your area. Here, the optimization of the website, Google My Business profile and external sites such as map services, business directories, social media plays a major role.
The initial start-up setup of online marketing campaigns then flexibly ensures quick reach and more traffic afterwards, whether it is about the brand or your services or products. This will bring more visitors to your site, to whom your services and products can be presented.
What can you expect from the first measures?
As soon as all measures are implemented, your brand will be findable in the organic area of Google. You will be found regionally and gain first prospective customers through the advertising measures. The first results and collected data can be used to increase your relevant reach and target more customers in your segment.
Since the first package of measures is tested and affordable, you can easily get started with performance marketing. Of course, we will be happy to accompany you on your journey to a growing company afterwards.
