SEA Audit: Implement successful campaigns with Search Engine Advertising
In order to be able to successfully take off in search engine advertising, we as a performance marketing agency also offer you an SEA audit in addition to an SEO audit. In this context, you will receive a comprehensive analysis and optimization of your search engine advertising from us.
Before the start: first analysis
In the first step, we conduct a review of your current SEA campaigns. This includes analyzing the keywords you select for your campaigns, the structure of your ad groups, and the quality of your landing pages, among other things. We also evaluate the performance of your current ads and make recommendations for improvement.
An important part of our SEA audit is the competitor analysis. Within this competitor analysis, our Performance Buddies look at your competitors’ ads to determine how your existing ads and your business compare. This usually gives us valuable insight into which keywords are used by strong competitors and which ad texts are particularly successful. Based on this information, we finally give you a recommendation for your own search engine advertising.
In addition to the competitor analysis, the behavior of the target group on the landing pages is also important for our further procedure. In this course we analyze click and bounce rates as well as the average time spent on the page in order to make a statement about the success of the landing page and its content. With this comprehensive analysis, our Performance Buddies determine at which points users leave the page. Based on this, we give you recommendations for improvements as well as for increasing the conversion rate.
From campaign settings to strategy
Another important aspect of the audit we perform is the optimization of campaign settings. This includes, among other things:
Selecting the right ad delivery options to ensure ads are delivered to the right user groups.
As well as
Reviewing bid management settings.
In addition, our Performance Buddies will suggest recommendations for optimizations, to achieve the best possible results.
In addition to optimization recommendations, our SEA audit also includes recommendations for future strategies. In addition to identifying new, appropriate keywords, we also look at developing test plans to evaluate and assess new ideas.
So, in summary, we provide you with detailed reports as well as analysis on all the above-mentioned aspects of search engine advertising. Our goal is to help you maximize your return of investment from your SEA campaigns and strengthen your online presence. Contact one of our Performance Buddies with any questions or if we can assist you directly with an SEA audit.
We are looking forward to it!