“To run a successful website, the content must be right.”
This is one of the first rules that must be followed in order to run a good website. The only thing is that creating texts is often more difficult than expected. At this point we are at your disposal and are here for you!
What Content Formats are there?
Content creation simply defines and describes the area that deals with the creation of multimedia content. This multimedia content includes content formats such as texts, videos and audios. To take full advantage of each format, the full user experience is created for the consumer by providing them with the perfect content format, thus developing long-term customer loyalty.
Content Planning
First, content planning must take place. A plan is created in which the topics, ideas and suggestions of the desired content are elaborated. The basic building blocks of this content planning emerge from these questions:
- Who is the target audience?
- What is the goal?
- When will the article be published?
- How should the format be designed?
- Why should this topic be covered?
- Where can users see/access it?
Content Production
Once these questions are answered, content production begins. The first step in content production is to examine exactly how the content formats should be implemented for your company. How does your text sound? Are the rules regarding formats followed and implemented correctly? Does the text have a special feature that gives it individuality? All these points must be taken into account in order to create high-quality content.
Target group
When determining the target group, we focus on a specific group of customers who are eligible for your content. We create the perfect fictitious customer based on a buyer persona and can thus see along the buyer’s journey where your content should best be placed.
Competitor analysis
Even with content creation, competition doesn’t go away. But what can we do about it? For one thing, the competition’s content should be examined in detail using a competitor analysis. This allows us to see what is already well received by customers and where we can fill deficiencies and gaps to push your content to the top! Of course, the first priority is to provide customers with unique content, but it’s always good to keep an eye on the SEO competitors.
Topic research
During the topic research, we build the desired range of topics that your content should cover. In doing so, the topics of the competition also help us and give us a first insight and starting point. These topics can now be taken up and deepened or a completely new topic can be included. It is only important that a variety of broad topics are offered to the customer.
SEO Content
Modern SEO content targets the psychological characteristics of the target group. A target group analysis is no longer sufficient here; a deeper and more thorough analysis is required. Which keywords does the customer search for (keyword analysis)? To find this out, the customer is analyzed on following psychological aspects:
- Intent
- Expectations
- Desire
- Attraction
A customer goes to search engines like Google with a certain intention to search for something. Likewise, the customer has expectations that he places on a piece of content. At the same time, he has desires for the content, whether consciously or subconsciously. And once these aspects are covered, the result is an attractive, appealing offer for the customer.
The Goal of Content Creation
However, content creation is a never-finished process, as there must be constant innovations and additions to the articles in order to meet the user experience. After all, the goal of content creation is to get both information and entertainment to the user. This creates trust and encourages the customers to consume more and more of your content and builds long-term customer loyalty. Leads and sales are then derived from this.
Start now with your professional content creation and get in touch with us!
