• Skip to primary navigation
  • Skip to main content
  • Skip to footer
  • Email
  • LinkedIn

TEL +49 6181 7079035

WhatsApp +49 6181 5033399

kontakt@hello-performance.com

Hello Performance GmbH – Performance Online Marketing bei Frankfurt

Hello Performance GmbH - Performance Online Marketing bei Frankfurt

Lernen Sie uns kennen und erfahren Sie in einem kurzen Gespräch, was uns besonders macht und von anderen Agenturen unterscheidet. Es lohnt sich!

  • Services
    • Web solutions
      • Webdesign
      • Website Facelift
      • Website Update Service
      • Website Maintenance
      • Website Monitoring
    • SEO
      • SEO Audit
      • Brand SEO
      • Local SEO
      • International SEO
      • Content Creation
    • Paid Media
      • Google Ads
      • SEA Audit
      • Facebook Ads
      • Instagram Ads
      • Xing Ads
      • LinkedIn Ads for your business
      • Video Marketing
      • TikTok Marketing
      • Pinterest Marketing
      • Licensed Google Partner: Campaign Manager 360
      • Hello Performance as Google Partner: Google Display & Video 360
      • Taboola
      • Native Advertising
      • Media planning
      • Branding
    • Influencer Marketing for your business
    • Accessibility
      • Your agency for accessible websites – implementation of the European Accessibility Act (EAA)
      • Make your website accessible – with our audit on the European Accessibility Act
      • Training on the European Accessibility Act 2025 (EAA)
    • Affiliate Marketing
    • Tracking
    • Reporting
    • Training
      • Webinars
      • Secure your WordPress site with our expert training!
      • IT security – E-mail security training
      • IT security – Password protection training
    • Consulting
    • E-Commerce
      • Shopify Onlineshop
      • Online marketing in E-commerce 🚀
  • Solutions
    • Digitalbonus Bayern – up to EUR 30,000 for your company
    • Digi-Grant Hessen – up to EUR 10,000 for your company
    • go-digital funding – up to EUR 16,500 for your company
    • Increase sales
    • Companies
      • Start-Up Companies
      • SME
    • Branches
      • Hotel Marketing
      • Real Estate Marketing
      • Medical Practice Marketing
  • Blog
  • About us
  • SEO-Wiki
  • English
    • German
Contact us

International SEO

International SEO or intenational search engine optimization

Are you thinking about expanding your business to other countries? Or are you already internationally active and want to attract more organic traffic and potential customers to your website?

We can help you identify and implement the right international SEO strategy for you.

International search engine optimization: the challenges

If you want to be visible internationally in organic search, you face some challenges. Because without a clear strategy and appropriate measures, it will be difficult to place your own website in the search engines in the long term.

Basis: The Domain strategy

The successful internationalization of your website depends to a large extent on the right domain strategy. What does this mean and which domain concepts are available?

Country Code Top Level Domains (CCTLD)
CCTLDs are the strongest signal for search engines to classify a website geographically or to understand for which country or region the content is targeted.

Examples of CCTLDs:
domain.de (Germany)
domain.eu (European Union)
domain.ru (Russia)
domain.fr (France)

So a possible domain strategy can be to have one CCTLD per country. In some countries different languages are spoken, e.g. French, Italian and German in Switzerland. This must also be taken into account.

Sub Domains
An international alignment via sub domains has the disadvantage that each sub domain stands alone. While the main domain may already be well established in the search engines, the country sub-domain starts at zero and has to earn the corresponding trust first.

Examples of sub-domains:
de.domain.com (Germany)
ru.domain.com (Russia)
fr.domain.com (France)

When targeting internationally via sub-domains, it makes sense to use a generic top-level domain, such as .COM.

Directories
The international alignment of a website via directories has the advantage that the strength of the main domain is inherited by the country directories.

Examples for country directories:
domain.com/de/ (Germany)
domain.com/ru/ (Russia)
domain.com/fr/ (France)

So, which domain concept should be chosen for international SEO strategy depends on various factors that should be carefully considered at the beginning.

Other countries, other customs?

Yes, something like that: other countries, other names. What is a box spring bed in Germany may be a continental bed in Switzerland. And while Americans love French fries, the English call their beloved chips. These differences must not be forgotten in the content strategy, otherwise users will not feel well met and search engines will find it difficult to classify and evaluate the content correctly (content localization).

The same applies, of course, to currencies and units of measurement, for example.

In general, a market analysis or an analysis of the search behavior of the users in the different countries is worthwhile at the beginning. And even though Google is the most used search engine worldwide with a market share of over 90%, there are strong country-specific differences in usage. While in China Baidu leads the rank, in Russia it is Yandex.

The right CMS or store system

The content management system or store system should also be checked and selected according to requirements. Not every system offers enough possibilities to be able to align websites internationally.

For WordPress as a widespread and much used CMS, there are plugins that can be used to internationalize the website. Also many store systems, e.g. Gambio or Magento can handle different country or language concepts.

If you want to take off internationally with your own website or your own company, you should make some preliminary considerations and build on a well thought-out SEO strategy.

We support you and are there with heart and soul!

Noch Fragen oder gleich loslegen?

Wir freuen uns auf eine E-Mail oder einen Anruf.

Footer

Contact

Hello Performance GmbH -
Performance Marketing Agency near Frankfurt

Dreihäusergasse 12
60433 Frankfurt

+49 151 4242 9247
+49 176 416 2000

start@hello-performance.de

Company

  • Privacy Policy
  • Imprint
  • GTC
  • Email
  • LinkedIn
  • Phone

© 2025 Hello Performance GmbH

  • English
  • Deutsch