At the 2021 developer fair, Google presented future-oriented new features and functions that should make Google search easier for everyone. We know
YouTube Shorts Beta now in Germany
In addition to Instagram, which launched Reels in more than 50 countries in August 2020 and thus established a competitor to TikTok, YouTube Shorts
Fact to understand about SEO in 2021
Year 2020 has showed the world that everything can change very promptly. With SEO it is not different, new trends and understandings appear
Signifiance of data processing as a marketing tool
Many companies have to rethink and reposition themselves as a result of Corona. Especially at this time, it can't hurt to spend more money on
Danger in performance marketing due to new Google cookie settings?
Google wants to ditch all third-party cookies within their browser Google Chrome in the year 2022. So, what does this mean for us in performance
SEO Share of Voice (SOV)
Admittedly: A few weeks ago I really noticed the term "Share of Voice" for the first time and dealt with it. And that's because we received a request
How Google plays out search results and applies ranking signals
Have you always wondered how Google goes about displaying its search results? How many steps there are between user input and the web results actually
My Wonderful Internship At Hello Performance
Hi! My name is Katerina, and I am Hello Performance's second intern. I am 21 years old and currently studying Marketing Management at the Business
Google News: 2022 Google wants to stop cookie tracking
Among advertisers, it's probably THE news: Google wants to stop its cookie tracking in 2022. Advertising will then be targeted exclusively with the
