Negative keywords for a positive effect? It is a truly humbling moment when you realise that not everyone has a use for the product you put your
Google Ads credit with the 400 Euro Google coupon for new customers
How do Google Ads work? We all know it - we want to search for something or need to quickly get a certain information or service. We enter a term
Google Ads: Performance Max campaigns replace Smart Shopping and local campaigns
At the end of Q3 2022, Google will automatically transform all Smart Shopping and all local campaigns into Pmax campaigns. As early as April,
No more Google Analytics? – Radical changeover to GA4
Google has announced that from 01 July 2023 no new data will be processed in the standard properties. What does this mean for your website and what
How does influencer marketing work?
We all know them - influencers now make up the majority of social networks. It is their job to take others along in their private everyday life,
Google Page Experience Update for Desktop finally rolled out
We already reported last year in November, now the time had come: Last week the rollout for the Google Page Experience Updatefor Desktop started. The
Direct Traffic in Google Analytics
Have you ever questioned where the "direct hits" in your Analytics account come from or what exactly that actually means? Many assume it is simply
Google and its possible January updates: an overview
The last big updates in December are not long ago and the new year is not yet a month old, there is movement in the search results. According to
Instagram: 7 reasons for paid advertising on IG
With over 1 billion users, Instagram is one of the best-known social media platforms worldwide. 30 million people can be reached in Germany, according
