Why XING will have hardly any user activity by 2025 compared to LinkedIn The dynamic development of social networks and professional platforms has
What should you know about Gen Z regarding Online Marketing?
It is no secret that the Gen Z generation (everyone born in the mid-1990s to the early 2010s) is quite different from other generations. Gen Z is the
Search Engine Optimisation and Content – How long does the text have to be?
A question we often get asked (and rightly so) is: "How long should the text on page XY be in order to rank well?". There are many answers to this
User-centricity: simplicity beats creativity
The creation of a website is on the agenda. Time for the designer to let off steam, to incorporate innovative graphic ideas and fancy animations,
Neuerung in den Google Business Profilen: Social-Media-Links können bearbeitet werden
Vorerst scheint es nur bestimmten Business Profilen auf Google vorbehalten zu sein: die ersten Unternehmensprofile können selbstständig ihre
Google reduces the display of HowTo and FAQ rich results in search results
Google has announced that the display of HowTo and FAQ rich results in search results will now only be played out for certain websites. What are
Content marketing in the age of artificial intelligence
How ChatGPT and Co. Change content sustainably and what marketers/entrepreneurs need to keep in mind Imagine a world where words act like colors on
TikTok – How do trends emerge?
TikTok trends are created very quickly.A trend usually starts with a user posting a video. These are usually created in a very specific style and
Speculation Around a Possible Google Core Update in July 2023
The topic of "Google Update" consistently sparks exciting discussions and speculations within the SEO community. Currently, the main subject of these
