At Hello Performance, we cover social media in addition to the usual forms of advertising such as SEO or SEA in the area of performance marketing. In particular, we also advise companies on LinkedIn Ads in the area of Paid Media. For us, this means: We help you optimize your LinkedIn campaigns, achieve better results and thus constantly increase your advertising success.
The importance of targeting in paid media campaigns
In the first step, as with all paid media measures, we help you define your target group precisely. To do this, we analyze your company and its products in order to create a targeted audience. In the next step, we identify relevant keywords and interests in connection with the target group. By defining the target group precisely, we ensure that the ads are seen by the right target group. The background for accurate audience targeting is to ensure that ads are not wasted on users* who have no interest in the products or services offered.
After accurate audience targeting has been created, the next step is to create appealing ads. This includes choosing attractive images or videos that will grab the attention of the target audience and evoke the right emotions. The use of strong call-to-action elements that encourage users to click on the ad are also important for the success of the campaign ads.
Ad creation, monitoring and optimization
After the ads are created, it’s time for regular monitoring and optimization. This includes checking key metrics such as click-through rate, conversion rate, and cost per conversion to see how well the ads are performing in the target audience. Based on these metrics, we can decide if certain ads need further optimization or even need to be changed completely to improve the LinkedIn campaign.
In addition to optimizing the target group targeting, we also take care of optimizing the locations in which the ads are to be played. The selection of keywords and interests that are relevant to the target group may also require optimization. Through specific targeting, our performance buddies can ensure that the ads are noticed and clicked by the right target group.
A/B Tests and Remarketing of LinkedIn Ads
There are two more optimization options when using LinkedIn Ads – one of them is A/B testing. By running A/B tests, we can compare different elements of the ads and see which version works best with the target audience. This way, we can ensure that the best possible version of the ad is played out.
The second and final option in optimization is the use of remarketing. Remarketing retargets users* who have already visited your company’s website but did not convert. This can help increase the conversion rate.
In summary, as a LinkedIn Ads performance marketing agency, we can help our clients optimize their campaigns through accurate audience analysis, creating engaging ads, regular monitoring and optimization, targeted targeting, and conducting A/B testing and remarketing. Through these measures, we can help ensure that you, as a business and as our client, get better results from your LinkedIn Ads campaigns.