How can we help you with Outbrain?
Outbrain, similar to Taboola, is a content recommendation website that helps you promote your content on other websites. In other words, you can also use Native Ads to increase the visibility of your business website, as well as generate more traffic. In doing so, the tool works with other companies to provide programmatic advertising technology.
How Outbrain works: Overview
Outbrain works with a cost-per-click model, which means that you as a company only pay when someone clicks on your ad. This way you can control your spend and make sure they get quality leads. So, when a user clicks on one of your ads, they are redirected to your company’s website or landing page. To do this, the tool uses an algorithm to match businesses with potential customers who are most likely to be interested in their products or services. This process is referred to as “matchmaking.” By using Outbrain, you as a company can thus be sure that your ads are seen by people who are actually interested in what you have to offer.
In addition to matchmaking, Outbrain also provides your business with valuable insights into the behavior of your target audience. Through the native advertising platform, you can track how users interact with your ads. This helps you learn what type of content resonates best with your target audience. This information is invaluable for developing future marketing campaigns.
Become a native advertising professional with Hello Performance
If you are looking for a way to increase your visibility online, Outbrain is a very good option. Our performance buddies will help you set up your Outbrain account as well as set up native advertising campaigns. Feel free to reach out to us or contact us via Whatsapp – we will be happy to advise you on the various native advertising options.