• Skip to primary navigation
  • Skip to main content
  • Skip to footer
  • Email
  • Facebook
  • Instagram
  • LinkedIn
  • Phone
  • Twitter
  • xing
  • YouTube

TEL +49 151 42 42 92 47

WhatsApp +49 176 416 2000

kontakt@hello-performance.de

Hello Performance GmbH – Performance Online Marketing bei Frankfurt

Hello Performance GmbH - Performance Online Marketing bei Frankfurt

Lernen Sie uns kennen und erfahren Sie in einem kurzen Gespräch was uns so besonders macht und von anderen Agenturen unterscheidet. Es lohnt sich!

  • Services
    • Web solutions
      • Webdesign
      • Website Facelift
      • Website Update Service
      • Website Maintenance
      • Website Monitoring
    • SEO
      • Brand SEO
      • Local SEO
      • International SEO
    • Paid Media
      • Google Ads
      • Video Marketing
      • TikTok Marketing
    • Affiliate Marketing
    • Tracking
    • Reporting
    • Training
      • Webinars
    • Consulting
    • E-Commerce
      • Shopify Onlineshop
  • Solutions
    • Companies
      • Start-Up Companies
      • SME
    • Branches
      • Hotel Marketing
      • Real Estate Marketing
      • Medical Practice Marketing
    • Special Solutions
      • Book Marketing
      • Film Production
      • Customer Reviews
      • Employee Advocacy
  • Blog
  • Contact
  • About us
  • English
    • German

Tracking

Know and understand users

If you want to achieve more with your website than simply being present, you can use tracking tools. Because only if you can see who is on the page and what the person is doing there, you can improve the page and thus achieve your business goals. Otherwise, you can’t measure the effect of changes on the website and you don’t know what each action brought.

Measure important user interactions

Besides the usual visitor data (number of users, sessions, bounce rates, etc.), there are a number of other data that can be measured. One is any relevant action users perform on the site. This can be, for example, downloads of files, contact requests or online purchases. On the other hand, you should collect data such as age and gender, up to buying interests of the users. Both in combination can be used in online campaigns to play out the campaign to the users who are actually interested in the services or the product. This minimizes wastage and achieves the goals faster.

For the analysis there are a number of web analytics tools that can be used and thus also different tracking methods. If you use other tools from Google, it makes sense to summarize the data of all channels centrally in the free tool Google Analytics. If the website uses different tracking tools, it can make sense to work with the Google Tag Manager, for example. There, third-party tools can be integrated without much effort and without having to adapt the website code later.

Since the tracking tools work on a cookie basis, it is also important to check the data protection agreement in this context. The information should be stored there and tracking should only be started at the request of the user. (Opt-In)

Since we have already carried out the technical implementation many times, we can help with this at any time.

Evaluate key figures and improve business goals

By evaluating the click behavior on the website, you gain valuable information about what works on the website and what you should possibly change. This allows you to test and change specific measures that will bring the website forward in the long term and, for example, generate more inquiries or sales. Through the continuous process of evaluation and optimization, you can then permanently increase your business goals.

To find out how we do it and why it works so well, just contact us.

Still have questions or get started right away?

We look forward to receiving your email or phone call.

Footer

Contact

Hello Performance GmbH -
Performance Marketing Agency near Frankfurt

Dreihäusergasse 12
60433 Frankfurt

+49 151 4242 9247
+49 176 416 2000

start@hello-performance.de

Company

  • Privacy Policy
  • Imprint
  • GTC

Newsletter

Don't miss: Latest trends and important online updates.

  • Email
  • Facebook
  • Instagram
  • LinkedIn
  • Phone
  • Twitter
  • xing
  • YouTube

© 2023 Hello Performance GmbH

  • English
  • Deutsch