Pinterest is just as big a social media platform as Instagram, Facebook and TikTok, for example. With around 478 million users worldwide, Pinterest has grown again by 30 percent in just a few months. For your marketing, this means a steadily growing number of users and many active users who can become potential customers.
What is Pinterest and how does it work?
Pinterest is a pure image platform. Users can search for images and “pin” them, which figuratively means that they can be saved. The saved images can be sorted by topic on the so-called pinboards. The “pins” in turn link to various external websites.
Pinterest is primarily about capturing and sorting interesting things. Pinterest sees itself more as a search engine for images, or as a “personal tool”, since users can search for keywords to find relevant content.
Pinterest Marketing: Using Pinterest Ads for your business venture
On Pinterest, social interaction is in the background. It’s more about collecting inspiration in the form of pins. A study from the USA shows that around 90 percent of users have been inspired to make a purchase by Pinterest.
This has some advantages for your ad on Pinterest: Compared to organic pins, Pinterest Ads can link directly to your website or your store to lead users with one click to the store and thus to your products.
You can also choose between different ad formats for your targets, create targeted ads and monitor them with Ads Manager, and keep full cost control over the ad budget.
We are your Pinterest marketing agency in Frankfurt and surrounding area
As a performance marketing agency, we support you with all your wishes and ideas around Pinterest Ads and Pinterest Marketing. You need advice because you have decided to advertise your products on Pinterest? We are here for you and support you with our expertise.