Social media platforms have become more than just places to interact with everyone and share information in the current digital era. They have
How to run successful influencer marketing campaigns on TikTok
TikTok: Masterful influencer marketing in 6 steps Dive into the world of 15-second videos: TikTok has not only taken the young generation by storm,
TikTok – How do trends emerge?
TikTok trends are created very quickly.A trend usually starts with a user posting a video. These are usually created in a very specific style and
Social Ads News: TikTok, Pinterest, Twitter und Co.
We present the news updates from the various social networks from February 2023. From AI-driven campaign performance to new monetization options
Performance marketing review: what happened in 2022, what’s staying there, and what will keep us busy in 2023
2022 had a lot to offer in terms of marketing: whether it was new platforms like BeReal, Gas or CapCut, or even Musk's acquisition of Twitter - all of
How does influencer marketing work?
We all know them - influencers now make up the majority of social networks. It is their job to take others along in their private everyday life,
YouTube Shorts Beta now in Germany
In addition to Instagram, which launched Reels in more than 50 countries in August 2020 and thus established a competitor to TikTok, YouTube Shorts
TikTok Marketing – App now already with 100 million active users in Europe
In September 2020, TikTok published user figures for Europe for the first time, and they are astonishing. Of the 800 million users worldwide, over 100
