TikTok: Masterful influencer marketing in 6 steps Dive into the world of 15-second videos: TikTok has not only taken the young generation by storm,
What is up with Twitter?
Since October 2022, when Elon Musk bought Twitter for over €40 billion, the platform has gone through different changes. And many ask what is up with
Google Ads Update: New Brand Settings in Search and Performance Max Campaigns
Digital marketing is changing: more & more solutions are driven by AI to achieve better results in an automated way. Broad Match in search
5 Essential Online Marketing Tools
In the online marketing field, certain tools and programs are indispensable for everyday work. Without them, you would be downright lost. Whether it's
Social Ads News: TikTok, Pinterest, Twitter und Co.
We present the news updates from the various social networks from February 2023. From AI-driven campaign performance to new monetization options
Google Ads: Performance Max campaigns replace Smart Shopping and local campaigns
At the end of Q3 2022, Google will automatically transform all Smart Shopping and all local campaigns into Pmax campaigns. As early as April,
How does influencer marketing work?
We all know them - influencers now make up the majority of social networks. It is their job to take others along in their private everyday life,
Instagram: 7 reasons for paid advertising on IG
With over 1 billion users, Instagram is one of the best-known social media platforms worldwide. 30 million people can be reached in Germany, according
TikTok Marketing – App now already with 100 million active users in Europe
In September 2020, TikTok published user figures for Europe for the first time, and they are astonishing. Of the 800 million users worldwide, over 100
