In the online marketing field, certain tools and programs are indispensable for everyday work. Without them, you would be downright lost. Whether it’s keyword search, checking websites or tracking website views, you couldn’t do it so easily without the right tools.
Therefore, here are the 5 most important marketing tools:
Paid services:
Sistrix
Everyone who strives for a better position in the search results has to deal with the relevance of keywords sooner or later. With the right keywords you can reach your customers much better. For this reason, we start our list with the Sistrix tool. This is very suitable to perform a keyword search, because with Sistrix you have all important SEO key figures at a glance.
In addition, you can easily create automatic reports that give you a good overview. So Sistrix is a must have in the online marketing area.
Screaming Frog
A primal stone when it comes to checking domains. Screaming Frog is a crawling tool that is easy to use. We use it mostly for creating website audits, i.e. an investigation. The tool displays a lot of important information such as existing 404 error pages or duplicate titles that have been used.
Google Ads
When it comes to paid advertising, Google Ads is at the forefront. After all, online marketing is not only about the so-called SEO (search engine optimization), but also about SEA, the paid advertising. With Google Ads, we place ads to attract customers. Later, we look at how these ads have performed and, among other things, how the cost/benefit ratio is.
Free services:
Google Search Console
Another tool we like to use is the Google Search Console or GCS. This is the first free tool on our list, offered by Google itself. With this you can monitor and manage the presence of your page in Google search results. Thus, you can then improve errors so that your website is displayed in a higher position in the search results.
Google Analytics
If you want to know how many visitors a website had in the last month, you usually use Google Analytics. Also a tool from the house of Google itself, which is used for general web analysis purposes. Among them, for example, how many people have visited a website and where they come from. As shown in one of our earlier blog posts, Google is undergoing a reform in mid-2023 that will do away with the “normal” Google Analytics, leaving only the newer Google Analytics 4. Feel free to check out that earlier blog post as well.
More on the topic:
