Google SEO tools are the tools that you can use to optimize your website for the search engine. Since Google accounts for about 90 percent of the market share, these applications are mainly suitable for optimization within the popular search engine.
This mainly includes free tools.
Google Tools Overview
- Google Search Console: Google Search Console is a free Google tool for viewing and monitoring website performance. Within the Search Console, a sitemap can be submitted to Google. In addition, webmasters can see with which search terms the website is found.
- Google Analytics: Is also a free tool from Google. With the web analytics service Analytics, webmasters get information about the traffic on their own website. Webmasters can also track conversions and create custom reports.
- Ad Words – Keyword Planner: The Keyword Planner integrated into Ad Words is also free and provided by Google. Here webmasters can research keywords for Ad Words campaigns, among other things. But the tool can also be useful for search engine optimization. It provides information about the number of search queries and the competitive intensity of keywords.
- Google Trends: Another free service from Google. Here, users can search for keywords and phrases and get an idea of how the respective keyword has developed over the course of the year. Google Trends can be used, for example, to determine seasonality for certain keywords.
- Google Suggest: Google Suggest is a feature of the Google search engine that suggests search queries to users when they type something into the search box. Suggest can be useful for finding new keywords or getting ideas for related search queries.
- Google Page Speed Insights (Developer Tools): Google PageSpeed Insights is a free tool that analyzes your site’s speed and makes recommendations to improve performance.
- Mobile Friendly Check: The Mobile Friendly Test is a free tool from Google that allows users to test whether or not their website is mobile friendly. This is important because more and more people are accessing the Internet via mobile devices and users want to make sure that their website displays correctly on these devices.
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