In the online marketing field, certain tools and programs are indispensable for everyday work. Without them, you would be downright lost. Whether it's
No more Google Universal Analytics? – Radical conversion to GA4
Google has announced that as of 01 July 2023, no new data will be processed in the standard properties. What does this mean for your website and what
Direct Traffic in Google Analytics
Have you ever questioned where the "direct hits" in your Analytics account come from or what exactly that actually means? Many assume it is simply
Google News: 2022 Google wants to stop cookie tracking
Among advertisers, it's probably THE news: Google wants to stop its cookie tracking in 2022. Advertising will then be targeted exclusively with the
iOS 14.5: Tracking transparency in planning according to Apple
The long wait is over: After a long delay, Apple promises that tracking via opt-in will be implemented soon. All apps that do not respect this are
Conversion measurement without cookies
If more and more users use your right to refuse cookies, then this is sometimes strongly reflected in visitor numbers and conversions. What is good
Google Analytics Update – Machine Learning and Smart Insights
Google Analytics is one of the most used tools in the field of web tracking. Millions of companies already use the tool for their data analysis. The
