Digital marketing is changing: more & more solutions are driven by AI to achieve better results in an automated way. Broad Match in search
Google announces new gBraid parameter
Improved iOS14.5+ conversions measurement through gBraid for ad campaigns Right up front, the new parameter will go live at the end of June 2023.
5 Essential Online Marketing Tools
In the online marketing field, certain tools and programs are indispensable for everyday work. Without them, you would be downright lost. Whether it's
Negative keywords for a positive effect?
Negative keywords for a positive effect? It is a truly humbling moment when you realise that not everyone has a use for the product you put your
Google Ads credit with the 400 Euro Google coupon for new customers
How do Google Ads work? We all know it - we want to search for something or need to quickly get a certain information or service. We enter a term
Google Ads: Performance Max campaigns replace Smart Shopping and local campaigns
At the end of Q3 2022, Google will automatically transform all Smart Shopping and all local campaigns into Pmax campaigns. As early as April,
Google Ads: More and more control by Google – curse or blessing?
Introduction Smart ads, smart bidding, artificial intelligence, automation, keyword options are becoming broader. Google is taking more and more of
No more expanding text ads?
Perhaps some have already heard! As of June 22, 2022, it will no longer be possible to create extended text ads via Google Ads. Enhanced text ads
Advertising with a difference: Google launches three-dimensional advertising for the first time with “Swirl”
Google launched the new advertising format "Swirl" for display ads this year, making three-dimensional advertising possible for the first time
