Have you ever questioned where the "direct hits" in your Analytics account come from or what exactly that actually means? Many assume it is simply
Signifiance of data processing as a marketing tool
Many companies have to rethink and reposition themselves as a result of Corona. Especially at this time, it can't hurt to spend more money on
Danger in performance marketing due to new Google cookie settings?
Google wants to ditch all third-party cookies within their browser Google Chrome in the year 2022. So, what does this mean for us in performance
Conversion measurement without cookies
If more and more users use your right to refuse cookies, then this is sometimes strongly reflected in visitor numbers and conversions. What is good
Business solutions, analyze competitors and discover opportunities
Not long ago we got the great opportunity to write a blog post for SEMrush, one of the biggest online marketing tool providers.Of course, we didn't
Google launches new interactive tool on Think with Google on changing shopping behavior
Since consumers are changing their purchasing behavior very significantly in some areas due to the current situation, it is important to identify at
Corona’s Impact on Traffic & User Engagement at Hotels
Hotels are one of the industries most affected by the current Corona crisis. And since the search for a hotel often starts with a look in Google and
