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Google launches new interactive tool on Think with Google on changing shopping behavior

8. May 2020 by Marco Mayer

Lesedauer 2 Minuten
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(0)
Google launches new tool to visualize changes and trends in users' shopping behavior in relation to Corona.

Since consumers are changing their purchasing behavior very significantly in some areas due to the current situation, it is important to identify at an early stage the direction in which certain current consumer trends are developing.

Google uses this tool on Think with Google to provide information on what people are currently frequently searching for. The search can be performed by category, country and period (weekly, monthly, yearly). The data can then be used to generate new approaches for content, advertising or product ideas. Unfortunately, at the moment you can only query from Australia, the UK and the USA. However, the list of countries is sure to expand over time. Nevertheless, since the situation is similar worldwide, some interesting conclusions can be drawn. For future keyword analyses in the field of search engine optimization or for research for Google Ads, the tool is certainly interesting.

https://www.thinkwithgoogle.com/feature/category-trends/us/month

In the same move, Google also referred to Google Earth, as well as Arts & Culture. If it will not be possible to travel the world for the time being, there is still the possibility to visit places all over the world virtually in 3D or to look at art online instead of visiting a museum.

https://earth.google.com

https://artsandculture.google.com/explore

We hope you enjoy researching and browsing. 🙂

[Image Source: © By Kingsman Asset / Shutterstock | shopping online concept: trolley and shopping bags und wooden background. shopping cart delivery at home.]

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About Marco Mayer

Whether it's SEO, paid media, conversion rate optimization or other topics, I love numbers once the projects are up and running. Sometimes I'm also on the road as a speaker, giving interviews about online marketing or writing articles for industry magazines.

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