With over 1 billion users, Instagram is one of the best-known social media platforms worldwide. 30 million people can be reached in Germany, according to Facebook’s ad manager. Half of them watch Stories every day.
Your friends use it, your competitors use it. Instagram is an integral part of many people’s daily lives out there, their daily visual influences.
The following 7 reasons show you why Instagram could also be an advertising channel for your business and for your website!
1.) Detailed targeting
Instagram gives us the possibility to create very precise target groups. In addition to demographics such as location, age, language, and gender, we can target our ads to people in certain professions, with certain interests, and with certain behaviors.
We can also create Lookalike Audiences and Custom Audiences with the help of well-constructed tracking.
Custom Audience: target groups from sources such as customer lists, website visitors, converters.
Lookalike Audiences: target groups that are similar to selected Custom Audiences.
Good tracking is essential here. We always recommend setting up the Facebook Pixel together with the Conversion API. The Conversion API helps the Facebook Pixel to track conversions that would otherwise have been lost when using the Facebook Pixel alone. This is done with the Conversion API on the server side and can be helpful especially with the “iOS 14 problem”.
2.) Your budget is involved
Whether small or large: You can advertise successfully on Instagram!
It doesn’t matter if you want to boost your new business or you are responsible for the marketing expenses of your market-leading company. Instagram offers great potential for all budgets.
3.) You gain real followers
Instagram is an interactive social media platform. Anyone who becomes aware of your brand through paid advertising and follows you is worth it! Through organic posts, you can lead your acquired followers further through the funnel and motivate them with posts & stories.
At the same time, Instagram offers the function to answer your followers’ questions via direct message and build trust.
You build a customer base and create trust!
4.) You can generate positive emotions
Pictures say more than 1000 words. You feel them.
Through emotionally motivating images and accompanying texts you can drive users to certain actions. People are driven by their emotions and positive emotions are known to stay longer in the memory. It can also be helpful to give the impression of being able to eliminate various pain points.
Strategic emotional images and texts give the user motivations to take the next step.
5.) Social commerce is growing
Social commerce (e.g. stores in Instagram) is growing 3x as fast as normal e-commerce. By 2025, Millenials and Gen Z will account for 62% of all online purchases worldwide. The majority of these purchases are made via social media platforms. Instagram is the most used of these.
But the other generations are also increasingly inclined to shop via social media.
What better way than to promote your products and brand directly on the same platform?
Generate sales directly on your Instagram store through Instagram ads.
6.) You create brand recognition
Many successful Instagram advertisers use the same filter for every single ad.
Create recognition value by keeping your photos in one style. Users will recognize directly, consciously or subconsciously, that it’s you!
Stay in the customer’s mind and they will come back to you (again).
Coupled with a built trust base and positive emotions, this tactic is worth its weight in gold.
7.) You can stand out from the rest
Live out your creativity.
Many ads are not noticed by users because they simply look “like any other”. Our goal is to stand out from the other ads and in the best case competitors. Creatives” is the keyword here. Good creatives are essential for a successful campaign.
Don’t be like everyone else, be different.
A well thought-out strategy with suitable creatives (with recognition value 😉) leads you and your brand to the goal.
So is Instagram also suitable for my company?
A very clear YES.
No matter what kind of business, through detailed targeting and good creatives, you can successfully push your business with Instagram!
Want advice on running ads online? Talk to us!
