Digital marketing is changing: more & more solutions are driven by AI to achieve better results in an automated way. Broad Match in search
Google Ads: Performance Max campaigns replace Smart Shopping and local campaigns
At the end of Q3 2022, Google will automatically transform all Smart Shopping and all local campaigns into Pmax campaigns. As early as April,
Instagram: 7 reasons for paid advertising on IG
With over 1 billion users, Instagram is one of the best-known social media platforms worldwide. 30 million people can be reached in Germany, according
Google Ads: More and more control by Google – curse or blessing?
Introduction Smart ads, smart bidding, artificial intelligence, automation, keyword options are becoming broader. Google is taking more and more of