We already reported last year in November, now the time had come: Last week the rollout for the Google Page Experience Updatefor Desktop started. The rollout is now complete, as Google announced via Twitter.
Originally, Google announced that the rollout would last until the end of March. Now the rollout is complete after just nine days.
Ranking factors: Desktop on par with mobile
After this rollout, the same ranking factors are now important for desktop as they have been for mobile since last year.
This mainly refers to the following points:
- Largest Contentful Paint (LCP)
- Cumulative Layout Shift (CLS)
- First Input Delay (FID)
- HTTPS Security
- Absence of intrusive interstitials
Changes within the rankings due to rollout
According to Google, no major changes should be seen within the rankings.
“While this update is designed to highlight pages that offer great user experiences, page experience remains one of many factors our systems take into account… Given this, sites generally should not expect drastic changes,” Google wrote.
However, it is possible that users in the Google Search Console, in addition to the improvements for the mobile site, now also see the improvements for the desktop version of their site.
