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Hello Performance GmbH - Performance Online Marketing bei Frankfurt

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Google Page Experience Update for Desktop finally rolled out

4. March 2022 by Nadya Steinle

Reading time 2 Minutes
Page Experience will become a desktop ranking factor in February 2022.

We already reported last year in November, now the time had come: Last week the rollout for the Google Page Experience Updatefor Desktop started. The rollout is now complete, as Google announced via Twitter.

Originally, Google announced that the rollout would last until the end of March. Now the rollout is complete after just nine days.

Ranking factors: Desktop on par with mobile

After this rollout, the same ranking factors are now important for desktop as they have been for mobile since last year.

This mainly refers to the following points:

  • Largest Contentful Paint (LCP)
  • Cumulative Layout Shift (CLS)
  • First Input Delay (FID)
  • HTTPS Security
  • Absence of intrusive interstitials

Changes within the rankings due to rollout

According to Google, no major changes should be seen within the rankings.

“While this update is designed to highlight pages that offer great user experiences, page experience remains one of many factors our systems take into account… Given this, sites generally should not expect drastic changes,” Google wrote.

However, it is possible that users in the Google Search Console, in addition to the improvements for the mobile site, now also see the improvements for the desktop version of their site.

Category iconAllgemein,  SEO,  Uncategorized

About Nadya Steinle

"Life goes up and down - like the Sistrix visibility index" (Nadya, SEO trainee at the time).
I started as an SEO trainee almost two years ago, because two great people recognized my potential and the will to learn and live SEO. Thanks to Marco and Janni I found my passion in SEO and today I can't imagine my life without it. It is always fulfilling when your own measures take effect and your work pays off by ranking at the top.

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+49 151 4242 9247
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