In mid-November, Google announced via Twitter another Google Core Update for 2021 and promptly rolled it out. In June and July of this year, there were already two consecutive Core Updates – we reported about it. Now the question arises about shorter intervals between Core Updates.
Google Core Updates – when one update follows the other
In mid-November, the Google Core Update for November 2021 started. Core Updates are usually updates that influence the algorithm. Many websites therefore observed increased ranking fluctuations or traffic gains as well as losses again. On November 30, Google confirmed the completion of the roll-out.
After a double roll-out in June and July of this year, website operators could be sure that another Google Core Update will be rolled out this year. Because if we remember back to 2020, last year after the May update, another one was surprisingly rolled out in December.
Now Danny Sullivan announced at the beginning of November that there will be several Core Updates in shorter intervals in the future. These include spam updates in equal measure.
SEOs should therefore not be surprised if, according to Sullivan, the next updates are rolled out early next year.
Preparation is half the work – especially in search engine optimization
Core updates usually come without notice, so preparing for them is nearly impossible. The only measure with which website operators can score points in the long term is to follow Google’s best practices. This in turn means creating content that is as relevant as possible for Google & Co – and above all: don’t forget UX.