What exactly is influencer marketing?
The word “Influencer” comes from the English word “to influence” and describes in German translation already very well what Influencer constitutes. Translated, it means “to influence”, which takes up a large part of their work.
Through various social networks, they manage to take consumers along in their everyday lives, build up trust and thus influence them in their opinion formation. Because almost everyone is now on social networks for a variety of reasons, influencers have emerged as an important marketing tool. Generation Y and Z in particular are very interested in the impressions and lives of others, the question “How do others do it?” or “What do others use?” is becoming increasingly important and obtaining this information is becoming easier. Often one’s own business, especially when one is starting out, has no reach to reach consumers, their postings go down or don’t target the right audience. For this, countless companies have relied on influencer marketing in the past. With success!
How do I generate customers through influencer marketing?
The reason why this urge for the interest of others’ lives can be important for companies is that consumers trust their subscribed influencers more than the simple statements of a company. Thus, in the case of a contract between an influencer and a company, the fact that a public figure takes others along in their daily lives and builds trust leads subscribers to trust not only the influencer, but usually the company as well. The company benefited from the success of the influencer and not infrequently even became internationally known. The whole thing works so well because advertising is perceived in both ways – consciously and unconsciously.
When Influencer Marketing makes no sense!
It is important that the influencer integrates the advertising message authentically into his online presence and that the brand fits the influencer’s profile perfectly. If the advertising message is too exaggerated, too frequent and does not fit the influencer’s profile, the reaction can be negative and critical. Both companies and influencers suffer from this.
Therefore, in addition to the careful selection of partners, it is also important to clarify in advance whether you can really reach your target group through influencer marketing. Especially when it comes to increasing brand awareness, influencer marketing can make a big difference.
What can we do for you as a marketing agency?
As soon as you have decided in favor of us, we will take over the handling between you and the suitable Influencerin for you. We are there for you in the B2B area as well as in the B2C area. From the consultation and exchange of information to placing orders to setting the request and finally to the placement of the Influencerin.
With us, you don’t have to worry about your influencer marketing!