Anyone who is regularly on the Internet has probably come across a 301 Redirect at some point. But what exactly is a 301-Redirect? In this wiki entry, we answer that question and take a look at why 301-Redirects are useful and how to use them intelligently.
What is a 301-Redirect?
A 301-Redirect is a permanent redirect from one URL to another. When users try to access the first URL, they are automatically redirected to the second URL. The 301-Redirect is also a permanent redirect – no matter when a user clicks the outdated link, the redirect remains.
In the case of permanent forwarding, the web server responds to the requesting client that the requested URL has been moved permanently and is accessible under a new URL. Tip: The use of 301-Redirects is particularly recommended for relaunches to avoid losing good ranking positions.
How do I set up a 301-Redirect?
If WordPress is used, there are plugins that allow users to set up 301-Redirects. Alternatively, users can also edit the .htaccess file to set up a 301 forwarding. However, this is recommended for professionals, as incorrectly editing the .htaccess file can “shut down” the website.
Thematically relevant sub-pages:
