CTA is the abbreviation for “call-to-action”. A CTA is intended to prompt users to take a specific action.
CTAs are usually integrated into buttons or links that contain phrases such as “Click here,” “Learn more,” or “Sign up now”. They can be found on websites, in email marketing campaigns, or even in posts on social media.
In search engine optimization, a CTA is most often found in the descriptions of SERP snippets. The intention here is to encourage users to click on the search result – for example, there is a CTA with the request “Inform me now!
Thematically relevant sub-pages:
