The fresh crawl is the opposite of the deep crawl. A so-called fresh crawl indexes the pages that are crawled quickly, but very superficially. This is where the FreshBot comes into play. These pages therefore only remain in a temporary index for a short time. In addition, only the most important information is recorded and evaluated during a Fresh Crawl. Through the Fresh Crawl, it is also possible for new URLs or websites to rank at the top of the SERPs. It is important to note that the actual ranking only takes place by means of a deep crawl, as here the pages are included in the main index.
The so-called Fresh Bonus expires as soon as the pages have been further indexed by means of a deep crawl. After the deep crawl, a new evaluation of the website takes place: either the ranking remains, is devalued or even flies out of the index completely.
Thematically relevant sub-pages: