The last big updates in December are not long ago and the new year is not yet a month old, there is movement in the search results. According to several observations of webmasters, there were already on the January 7th and 8th Fluctuations in search results. Accordingly, another update followed on January 15th. So far, all updates have neither been announced nor confirmed.
First movements in the new year
The first movements in the search results were made between January 6th and the January 8th visible. Particularly strong swings in common SEO tools were observed especially on the January 7th and January 8th.
A possible update is also hotly discussed in well-known forums: it is mainly reported about numerous traffic fluctuations as well as changing rankings. Primarily affected seem to be e-commercesites. Viele der Nutzer*innen sprechen vom „schlimmsten Januar“ seit mehreren Jahren:
„Worst January in over 15 years. Low traffic and no sales. Usually, January is one of the best months of the year for me.“
At times, the update has not been confirmed by Google. Well-known Google updates in December were, for example, the Product Reviews Update or the Local Search Update.
Google Update 2.0 mid-January
Another supposed update was released on January 14th as well as January 15th. Here, there were also more significant swings in the SEO tools such as RankRanger or Semrush. Users have been waiting in vain for Google to confirm this update as well. In terms of the ranking impacts, it has also remained rather quiet in the forums to date.
Major updates like the Google Core Update are usually announced by Google.