• Skip to primary navigation
  • Skip to main content
  • Skip to footer
  • Email
  • LinkedIn

TEL +49 6181 7079035

WhatsApp +49 6181 5033399

kontakt@hello-performance.com

Hello Performance GmbH – Performance Online Marketing bei Frankfurt

Hello Performance GmbH - Performance Online Marketing bei Frankfurt

Lernen Sie uns kennen und erfahren Sie in einem kurzen Gespräch, was uns besonders macht und von anderen Agenturen unterscheidet. Es lohnt sich!

  • Services
    • Web solutions
      • Webdesign
      • Website Facelift
      • Website Update Service
      • Website Maintenance
      • Website Monitoring
    • SEO
      • SEO Audit
      • Brand SEO
      • Local SEO
      • International SEO
      • Content Creation
    • Paid Media
      • Google Ads
      • SEA Audit
      • Facebook Ads
      • Instagram Ads
      • Xing Ads
      • LinkedIn Ads for your business
      • Video Marketing
      • TikTok Marketing
      • Pinterest Marketing
      • Licensed Google Partner: Campaign Manager 360
      • Hello Performance as Google Partner: Google Display & Video 360
      • Taboola
      • Native Advertising
      • Media planning
      • Branding
    • Influencer Marketing for your business
    • Accessibility
      • Your agency for accessible websites – implementation of the European Accessibility Act (EAA)
      • Make your website accessible – with our audit on the European Accessibility Act
      • Training on the European Accessibility Act 2025 (EAA)
    • Affiliate Marketing
    • Tracking
    • Reporting
    • Training
      • Webinars
      • Secure your WordPress site with our expert training!
      • IT security – E-mail security training
      • IT security – Password protection training
    • Consulting
    • E-Commerce
      • Shopify Onlineshop
      • Online marketing in E-commerce 🚀
  • Solutions
    • Digitalbonus Bayern – up to EUR 30,000 for your company
    • Digi-Grant Hessen – up to EUR 10,000 for your company
    • go-digital funding – up to EUR 16,500 for your company
    • Increase sales
    • Companies
      • Start-Up Companies
      • SME
    • Branches
      • Hotel Marketing
      • Real Estate Marketing
      • Medical Practice Marketing
  • Blog
  • About us
  • SEO-Wiki
  • English
    • German
Contact us

What is “Google-MUM” and why does it facilitate future Google inqueries?

10. June 2021 by Mira Winkel

Lesedauer 2 Minuten
0
(0)
Google MUM as a form of artificial intelligence

At the 2021 developer fair, Google presented future-oriented new features and functions that should make Google search easier for everyone. We know that for an optimal Google search, the terms should always be quite short so that Google can provide an accurate answer. “MUM” offers us a problem solution for long and complex search inqueries. In a blog post from Google itself, they call “MUM” a milestone in artificial intelligence.

There is also an answer to long search inqueries

The new function can not only recognize words, but has also developed a new understanding of information and knowledge. It is ready to recognize connections based on a word. Thus, Google enables us to get the same clear answer with less information or rather less search inqueries.

Google itself provides a clear example to explain the function in an understandable way. Someone has been hiking on Mt. Adams and they now want to know if the conditions are the same on Mt. Fuji. Normally, one would have to Google information such as weather, equipment and hiking trails of Mt. Fuji separately. Beacause of the new tool, it is possible to compare the two mountains in a single question. For example, one answer of google might be that you need the same equipment, but the trails are differentn and that the weather is not the same as Mt. Adams.

Google- Can I hike with these shoes?

Google goes even further in terms of artificial intelligence. Images, videos and even web pages can also be incorporated into the search query. If I post a picture of my hiking boots in conjunction with the question of whether I can wear them on Mt. Fuji, Google can now give me a clear answer.

Google-Can I use these to go hiking?
Google-Can I hike with these shoes?

In addition, “MUM” solves the problem of language barrier. If there is no German answer to my question, it is normally indicated that there is no contribution to this. Now it is possible to translate the contribution, which is actually in another language, into German. Thus we have access to international contributions, which increases the amount of information enormously. Since artificial intelligence is man-made and it is still not perfect. Google warns that it could include false information by displayed web pages.

Who now, like me, can hardly wait to use “MUM”, must still be patient. MUM as it was explained by me, is still at the beginning and will probably still need a few years in development. Nevertheless, Google declared to release some small features based on “MUM” already in the next months or years.

War der Beitrag hilfreich?

Wir freuen uns über Feedback! 🙂

Rating: 0 / 5. Bewertungen: 0

Category iconGoogle,  Google Updates,  News

About Mira Winkel

Hello! I am happy to introduce myself as a new member of Hello-Performance. I am Mira Winkel, 20 years young and a dual student in the field of marketing management. I am looking forward to working together, anyway to the different areas I will get to know!

Noch Fragen oder gleich loslegen?

Wir freuen uns auf eine E-Mail oder einen Anruf.

Footer

Contact

Hello Performance GmbH -
Performance Marketing Agency near Frankfurt

Dreihäusergasse 12
60433 Frankfurt

+49 151 4242 9247
+49 176 416 2000

start@hello-performance.de

Company

  • Privacy Policy
  • Imprint
  • GTC
  • Email
  • LinkedIn
  • Phone

© 2025 Hello Performance GmbH

  • English
  • Deutsch