• Skip to primary navigation
  • Skip to main content
  • Skip to footer
  • Email
  • Facebook
  • Instagram
  • LinkedIn
  • Phone
  • Twitter
  • xing
  • YouTube

TEL +49 151 42 42 92 47

WhatsApp +49 176 416 2000

kontakt@hello-performance.de

Hello Performance GmbH – Performance Online Marketing bei Frankfurt

Hello Performance GmbH - Performance Online Marketing bei Frankfurt

Lernen Sie uns kennen und erfahren Sie in einem kurzen Gespräch, was uns besonders macht und von anderen Agenturen unterscheidet. Es lohnt sich!

  • Services
    • Web solutions
      • Webdesign
      • Website Facelift
      • Website Update Service
      • Website Maintenance
      • Website Monitoring
    • SEO
      • SEO Audit
      • Brand SEO
      • Local SEO
      • International SEO
      • Content Creation
    • Paid Media
      • Google Ads
      • SEA Audit
      • Xing Ads
      • LinkedIn Ads for your business
      • Video Marketing
      • TikTok Marketing
      • Pinterest Marketing
      • Licensed Google Partner: Campaign Manager 360
      • Hello Performance as Google Partner: Google Display & Video 360
      • Taboola
      • Native Advertising
      • Media planning
      • Branding
    • Influencer Marketing for your business
    • Affiliate Marketing
    • Tracking
    • Reporting
    • Training
      • Webinars
    • Consulting
    • E-Commerce
      • Shopify Onlineshop
      • Online marketing in E-commerce 🚀
  • Solutions
    • Companies
      • Start-Up Companies
      • SME
    • Branches
      • Hotel Marketing
      • Real Estate Marketing
      • Medical Practice Marketing
    • Special Solutions
      • Book Marketing
      • Film Production
      • Customer Reviews
      • Employee Advocacy
  • Blog
  • Contact
  • About us
  • SEO-Wiki
  • English
    • German

Google Update: Title Rewrite and the Impact on CTR

30. October 2021 by Nadya Steinle

Reading time 2 Minutes
0
(0)
Title Rewrite through Google Update.

Google has published a new update a long time ago. In August, the search engine announced that instead of using predefined titles, it will now use H1 headlines if they fit better with the topic of the page. The whole thing got the name “Title Rewrite” and has the goal that they become more readable and especially accessible. The reasons for replacing the actually specified title can be, for example:

  • The reasons for replacing the actually specified Title can be, for example:
  • The title is overloaded with keywords
  • The title contains little meaningful text, so-called boilerplate text

In addition, since the update, Google only decides on one title per page, regardless of the search query.

However, as performance marketing experts, we are now faced with the question of the impact on ranking and CTR.

Title Rewrite and the impact on Google ranking

Good news first: According to various findings and statements on the part of Google, replacing the title in the search results with the H1 heading used has no effect on the ranking. That is, the presentation of the title and the title as a ranking factor exist independently of each other. Among other things, John Mueller pointed out that more ranking factors are needed than just a title tag.

Click-through rate and the impact of title rewrite

So far, we know that Google uses the H1 headings or other appropriate text of the page played out in the title tag. But what does that do to the CTR? Because it is also certain: often the changes made by Google do not fit 100% with the intention of the website, which could very likely result in a decreasing CTR.

Some pages show a drop in CTR of several percentage points, while other pages show only slight or no CTR losses.

Effects on CTR with Title Rewrite

Conclusion: No generalization of the effects possible

Currently, as with most Google updates, it is not possible to make a generalized statement about the title rewrite and its impact on CTR for all pages. For each website, its subpages and the corresponding titles should be decided individually Sistrix offers a function that allows website operators to track the exchange of the title for individual pages. If the changes are to be reversed by Google, an indexing request in the Google Search Console after adjusting the title will help. However, it remains to be seen whether Google will take this into consideration.

War der Beitrag hilfreich?

Wir freuen uns über Feedback! 🙂

Rating: 0 / 5. Bewertungen: 0

Category iconGoogle Updates,  News,  SEO

About Nadya Steinle

"Life goes up and down - like the Sistrix visibility index" (Nadya, SEO trainee at the time).
I started as an SEO trainee almost five years ago, because two great people recognized my potential and the will to learn and live SEO. Thanks to Marco and Janni I found my passion in SEO and today I can't imagine my life without it. It is always fulfilling when your own measures take effect and your work pays off by ranking at the top.

Still have questions or get started right away?

We look forward to receiving your email or phone call.

Footer

Contact

Hello Performance GmbH -
Performance Marketing Agency near Frankfurt

Dreihäusergasse 12
60433 Frankfurt

+49 151 4242 9247
+49 176 416 2000

start@hello-performance.de

Company

  • Privacy Policy
  • Imprint
  • GTC

Newsletter

Don't miss: Latest trends and important online updates.

  • Email
  • Facebook
  • Instagram
  • LinkedIn
  • Phone
  • Twitter
  • xing
  • YouTube

© 2023 Hello Performance GmbH

  • English
  • Deutsch