Also called “Click-Through Rate” – describes the click-through rate of users or the percentage of all searchers who clicked on the search result for a query. In other words: If 100 people see an ad and 3 people click on it, the CTR is 3 percent.
Why the click-through rate is an important indicator
CTR is important because it helps webmasters assess how effective their ad or campaign is. A high CTR means that people are interested in the offer, while a low CTR means that the ad is not very effective and may need to be improved.
For a good CTR, webmasters should pay particular attention to using a Call-to-Action in the ad. They should also make sure that the ad is relevant to potential customers.
The CTR can be called up and looked up as such in the Google Search Console as “average CTR”, for example.
Thematically relevant sub-pages:
