HTML is a uniform text-based markup language, which consists of simple markup elements. It stands as an abbreviation for the term “Hypertext Markup Language”.
How does HTML work and how is it structured?
The markup elements mentioned are called “tags”. There are both tags and content-less elements, such as <p> oder <br>. Starting with the head of an HTML file, followed by a body and a footer, the markup elements map the website in structure.
HTML is primarily used to structure and format website text. HTML thus allows browsers to interpret, display, and link web pages. Currently, the HTML versions XHTML as well as HTML5 are used to create a particularly user-friendly and search engine optimized website. In the meantime, however, HTML-based text is no longer written by the user, as was common in the early days, but is generated by content management systems such as Typo3 or WordPress.
And why is HTML relevant for search engine optimization?
Almost all OnPage measures refer either directly or indirectly to commands as well as markups within HTML. Among other things, crawlers search the website for certain keywords within the HTML tags. An example of this is the alternative tag, or Alt-Tag or Title-Tag.
Thematically relevant sub-pages:
