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Speculation Around a Possible Google Core Update in July 2023

22. July 2023 by Marco Mayer

Lesedauer 2 Minuten
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The topic of “Google Update” consistently sparks exciting discussions and speculations within the SEO community. Currently, the main subject of these lively debates is the suspected Google Core Update, which is believed to have occurred on July 20, 2023. But before we delve into this potential update, we should first clarify what exactly a Core Update is and why Google implements such updates.

What is a Google Core Update?

A Google Core Update is a significant change in Google’s search algorithm aimed at enhancing the quality and relevance of search results. Google is constantly striving to optimize the user experience and deliver the most relevant and high-quality results for user queries. To achieve this goal, Google regularly rolls out updates, which often have significant effects on search engine rankings.

What Happened in Google’s Index in July 2023?

Let’s get back to the presumed Google Core Update from July 2023. It’s crucial to emphasize that this update hasn’t been officially confirmed by Google and is based solely on observations and analyses from the SEO community. Changes in search engine rankings, noticeable fluctuations in web traffic, and unusual patterns in search results have led to speculations that Google has rolled out a new Core Update. One example of this can be seen in the fluctuations of finanzfrage.net in Sistrix’s visibility index.

Do Not React Hastily and Monitor Google Fluctuations

As always, it’s advisable in such situations to react cautiously and avoid hasty, drastic changes to one’s SEO strategy. If the suspected update is confirmed and has negatively impacted your website, you should focus on the fundamentals of a solid SEO strategy: create high-quality content that’s relevant to users and pay attention to the most crucial technical SEO aspects. And, of course, always keep an eye on the latest SEO trends and Google guidelines.

So, the Google Core Update from July 2023 remains for now nothing more than a conjecture. What effects it may actually have will become apparent in the coming weeks. It’s an exciting time, and we will naturally closely monitor the developments. If you want to stay up-to-date, simply check out the Google-Updates section.

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About Marco Mayer

Whether it's SEO, paid media, conversion rate optimization or other topics, I love numbers once the projects are up and running. Sometimes I'm also on the road as a speaker, giving interviews about online marketing or writing articles for industry magazines.

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