Looking for the right performance marketing agency, but don’t know what to look for? We have tips for you on how to find the right online marketing agency. First of all, ask yourself the following questions in advance:
What are your business goals?
Think about very clear goals that you want to achieve through the agency’s performance. This can be higher visibility and thus more traffic for your brand or quite classically X% more leads or sales via your website. Goals are key, especially in performance marketing. Of course, the goals can also be set together with the agency, if you are still unsure here what will help your company best.
What budget do you want to use?
To achieve these goals, you need a budget per month that you are willing to spend. This framework should be affordable for you and in the end sets a bit of the pace for how quickly the goals can be achieved. No agency can multiply the stakes immediately, but with thorough solid work over a realistic period of time, you should normally see steadily improving values. It should be noted that large agencies are usually more expensive in the hourly rates, because these agencies have to generate higher running costs and therefore tend to accept international companies and corporations. Smaller companies to medium-sized companies are therefore often usually in good hands with small agencies, because the prices are more affordable and the cooperation is much more intensive.
What services do you need?
Is it SEA, search engine optimization/SEO, conversion rate optimization or content marketing – or all of them together? You should think about this when you are looking for an agency – because: not all agencies offer everything. If you do not yet know what exactly you need, these services will be worked out together with the performance marketing agency and recorded as a basic strategy for the project.
If you’ve thought about these three points – great. If you’ve thought about these three points – great. And to avoid working with an agency where you later realize it’s not a good fit. To save you this experience you should still pay attention to the following points when searching for the right agency:
A good agency works transparently for the client. Here you can view everything – be it the project plan, performance figures, working documents and what is currently being worked on. The customer gets an exact insight into the service he has booked.
Especially in the field of performance marketing, it is important to pay attention to the experience of the agency in this area. Of course, the experience level of your contact person is particularly important here. If this person is an absolute newcomer to the industry and is employed by you without any supervision from a colleague with many years of experience, you should look closely.
Humanity or the “Personal fit”
Another point that should not go unnoticed: the interpersonal. Maybe you know this – you meet a person and immediately know “I’ll get along with him/her just fine.” This is how it should be with your agency’s contacts. Therefore, talk to your future contact person beforehand to see if it is also a good fit on a personal level. Also ask specifically about the projects he has already worked on and what the results were.
Contracts and the costs
If the agency you chose made it to the point of negotiating a contract – wonderful! Now for some final tips and hopefully you will have found the perfect performance marketing agency for you.
Before the start of the collaboration, there is often a preliminary analysis or the pitch. There are performance marketing agencies that take money for this and others that do it for free. Neither should be a criterion for exclusion. Here, the companies simply calculate differently.
A good agency doesn’t need to hedge its bets with long term contracts if it knows it’s doing good work. Of course, you should keep in mind that there are services that take time to “work” – search engine optimization is one of them. A reasonable time for results in this area may be six months. In the paid media sector, you can certainly get a good picture in 3 months.
When signing the contract, it is also still important that the person with whom you finally set the contract is not a mere salesman, but is actually the one who will later also work on your performance success. Only then can you be sure that the contract contents match the services in the end.
All’s well that ends well
We hope we were able to help you find the right performance marketing agency with our guide. Of course, you are welcome to contact us if you do not have an agency in mind yet. We are happy!