A bridge page, also called a doorway page or mirror page, is an intermediate page optimized for search engines that is optimized for a specific keyword.
When users type this keyword or a phrase containing this keyword into a search engine, the bridge page is displayed as one of the results. The purpose of a bridge page is to get users to click through to the landing page.
However, search engines usually penalize bridge pages. Diese können trotz gutem Content und intelligenter Verlinkung aus dem Google-Index verbannt werden. This tactic is one of the tactics of Black Hat SEO.
Thematically relevant sub-pages: