A conversion is an online marketing process in which the user of the website, who can also be the recipient of the marketing message, performs a desired action.
For example, a user of a website subscribes to the newsletter – here a conversion is triggered insofar as the website operator wants to measure this action. This is part of the “tracking” of a website. Conversion rate optimization also belongs thematically to conversion. In general, this is always a conversion process: a prospect becomes a buyer, a buyer becomes a customer, etc.
Ways to optimize the conversion rate
There are a number of ways webmasters can improve their conversion rate. Some of the most common are:
- Improving of the design of the respective website
- Ensuring that the website is mobile optimized or responsive
- Improving website speed and performance
- Creating compelling and relevant content
- Using effective calls to action
- Offering incentives or discounts
- Facilitate users to perform the desired action
We generally use the conversion rate to measure success. In the meantime, it has established itself as part of e-commerce and search engine marketing.
Thematically relevant sub-pages:
