In addition to a quality update, the Fred update also involves algorithm adjustments by Google. Here, qualitative aspects of the website are taken into account or evaluated, which in turn affect the SERPs.
Fred updates are mainly related to websites with low-quality content. Analyses and observations showed, among other things, that mainly the following websites were affected, which:
- Show a lot of advertising
- Produce content on overly diverse topics just to grab a better ranking
- Present Thin Content
- Significantly limit the user experience
- Use content aggressively for monetization via affilliate marketing
Fred affects the search engine optimization
Primarily relevant for webmasters is the technical and content quality of the site. A mobile responsive website, for example, is of particular advantage for the technical quality. The page speed and an SSL certification are of course also advantageous. The content optimization requires, as already mentioned in previous entries, useful and high-quality content.
Thematically relevant sub-pages:
