Google’s sandbox is primarily the ranking of very new and young websites. This is an effect that significantly worsens the ranking of these websites or domains. Unfortunately, an exact definition is not possible, since Google has remained silent about this phenomenon until now.
What does the Google Sandbox effect do?
The Google Sandbox Effect manifests itself by new websites disappearing from the index. New domains that were previously ranking are suddenly no longer discoverable in the search results, even though they were previously actively indexed. The “Google sandbox” thus describes the temporary delay in ranking that new websites experience. It is called “sandbox” because it isolates new websites from the rest of the Internet until Google can verify that this page might be a good address for searchers. However, there are some common characteristics of websites that seem to be affected by it: for example, it has been suggested that especially at the beginning, highly optimized websites receive some kind of penalty from Google. In this case, the sandbox effect should act like a spam filter and prevent new websites from landing directly on the top rankings.
Blogs or forums are particularly affected.
The good thing about the Google Sandbox Effect: it is not permanent. With a lot of patience, the website will rank, despite initial difficulties
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