Developed in Toronto in 1999 and acquired by Google in 2003 in the form of a patent: the Hilltop Algorithm. Here it concerns a procedure, which sorts and prepares a large quantity of linked documents after relevance in relation to search terms. In contrast to this is the PageRank: here, on the other hand, the value of a document is determined.
The Hilltop Algorithm, on the other hand, analyzes and evaluates the link to a specific search term. If the web page has at least two references from expert pages, Google evaluates it as an “authority page”.
For search engine optimization, the Hilltop Algorithm is also relevant. To achieve a better ranking, websites should collect as many links as possible from expert sites. For this purpose, it is necessary to have one’s own website listed in as many directories as possible.
Weaknesses of the Algorithm
However, the Hilltop Algorithm also has weaknesses. For example, due to inaccuracies in the calculation and thus in achieving a better ranking. For example, if a website has only a few relevant links from reputable sources, the authority sites, the website may be displayed further down in the SERPs than a website that has several links of equal value from other websites. In addition, changing the link structure of an authority page may cause problems in the application of the algorithm.
Thematically relevant sub-pages: