The internal link popularity or also called link popularity refers to the link evaluation within web pages. The points of onpage optimization already mentioned in „Information architecture“ play a role here. For link popularity, internal links and the use of relevant link texts are particularly important. In addition, the quality and quantity of the links also count for the classification of the link popularity.
Internal Link Popularity: this is why it is important
Typical pages that are often linked internally are the imprint and the privacy policy. However, these pages do not play a role in search engine optimization due to their lack of relevance. This is where so-called Deep Links come into play. These are mainly used as a ranking boost for the linked websites. Deep links as well as the adherence to a link structure that is as hierarchical as possible are considered to be the most important elements in order to map a good internal linking.
How to improve internal link popularity
With the help of internal linking, webmasters help Search engine crawlers crawl and index important subpages of the website. Intelligent internal linking also increases the user experience and helps minimize the Bounce rate as the user is taken further on the website.
The following points increase the link popularity on your own website:
- The link is clearly recognizable as such
- The link text is directly related to the content in the text
- The link text is unambiguous and users know what to expect behind the link
- As many links as possible within the content
Thematically relevant sub-pages:
