Google changes and updates its algorithm almost constantly. The ranking of your own website can therefore change at any time. The Google Spam Update is a quality update from Google. Its main purpose is to ensure that spam is analyzed and avoided in the search results. Google uses artificial intelligence to detect spam and remove it from the search results. The Spam Update is thus a change to Google’s algorithm that aims to reduce the amount of spam in web results. The Spam Update was first rolled out worldwide in 2021 and was implemented by Google in two parts. This mainly affected the web search and the image search.
Due to the great responsibility on the part of Google to provide only informative and meaningful content to searchers, it is important to rid the search results of disturbing content. About 40 thousand pages are detected and banned from the index every day using this method. The goal of Google’s update is to ensure that users receive the best possible results for their search queries.
Google’s definition of spam refers primarily to tactics for manipulating users and system manipulation such as Keyword stuffing or Doorway pages as well as Cloaking.
To avoid being hit by the spam update as well, Google advises to follow the best practices against web spam:
- Create content for users, not for the search engine
- Do not deceive users
- Avoid tricks to improve search engine ranking
- Protect website from hacking and regularly check for it
- Detect hacked content and fix it quickly
- Avoid and remove spam created by readers (spam posts in forums, comment spam in blogs)
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