A keyword is a common term that users search for and that occurs in the text itself or with which the text can be keyworded.
Keywords in search engine optimization
Users are enabled with this keyword to find information on certain topics in search engines. In search engine optimization, keywords are incorporated into the content of a website, among other things, in order to rank at the top of search engines such as Google.
Examples of keywords can be:
“performance marketing” but also “agency for performance marketing Frankfurt” can be a keyword. The more specific the search query by users, the more the search results on Google change. A keyword can therefore consist of one word or also of several combined words, so-called long-tail keywords.
The importance of keywords in search engines
Keywords are, as already mentioned, especially in search engine optimization crucial for the ranking of a website. Hier ist die Platzierung im Text und das Abdecken der Nutzerintention besonders wichtig. In der Suchmaschinenoptimierung wird in „Money Keywords“, „Brand Keywords“ und „Compound Keywords“ unterschieden. But keywords are also relevant for search engine advertising, SEA for short, and its PPC campaigns.
In search engine optimization, the use of keywords that cover user intent can lead to high-quality, targeted traffic to the website.
Likewise, if there is a budget for search engine advertising (Google Ads): here PPC campaigns can be used for positioning in front of the top search engine results.
Relevant keywords – whether SEO or SEA – can be determined by means of a Keyword Research on the corresponding topic.
Thematically relevant sub-pages:
