The general translation of a landing page is “target page”. In online marketing, a landing page is a website that serves as an entry page for users and should, in the best case, lead to a Conversion.
Meaning, benefit and goal of a landing page
A landing page can be used in search engine advertising (SEA) as well as in search engine optimization (SEO). It is called a “landing page” because interested users “land” on it via a Link within an ad, email, or blog article.
In search engine optimization, landing page content is usually optimized for a specific keyword and includes a call-to-action to achieve organic conversion of users.
In an SEO landing page, the most important thing is the efficient and user-friendly structure of the page. The all-around positive user experience on the page should guide users* into the so-called conversion funnel.
An SEA landing page, e.g. in conjunction with an ad (PPC campaign), should encourage users to fulfill a predefined goal. Ziel kann sein: der Verkauf von Produkten, Leadgenerierung oder das Verbreiten von Inhalten. Another general use of a landing page can be to collect contact information about lead generation or other information from users.
Thematically relevant sub-pages:
