In search engine optimization, link strength describes the value of a Link or the link quality. This belongs to the so-called offpage optimization. The link quality is especially crucial for Backlinks, which in turn indicate what influence they have on a website. Therefore, the higher the link quality, the better the value of the backlink. So, many high-quality links lead to a better ranking of the website with this backlink.
It is possible to increase the ranking of your own site by targeted backlinks – beware, this is not a recommended measure. However, Google understands these backlinks as a kind of recommendation. So here, the higher the link quality and strength, the higher the website will be ranked in search engines like Google.
Link Strength and the influence on PageRank
Link Strength is determined based on the PageRank of a web page. It is important for webmasters that links with different value should be combined on a web page. The goal is to have a balanced link profile that is not conspicuous. If too many high value links link to the website, Google might assume artificial link building and penalize this behavior.
The following factors are considered useful for search engines to rank links:
- Similarity in content between the linking websites
- Age of the link
- Position of the links
- Number of backlinks
- Authority of the linking websites
In addition, spammy links from low-quality pages should be discounted – this is where the Disavow tool can be helpful.
Thematically relevant sub-pages:
